The Idea Behind "mi" Is Simple:
To connect with each and every Michigander through our shared appreciation of Michigan...
More than a state: It's a State of Mind
The idea for the brand was drawn up on a moment's notice when inspiration hit on a Lake Michigan beach.
That's right. Sharing a couple of drinks and soaking in that Michigan sunset with family, we realized there is quite a bit that goes into the 'mi State of Mind' and we sketched the first draft of our signature 'mi' logo.
It has only grown from there!
About more than shoreline
Sure, beaches and sunsets are great. But, having grown up in Rochester, we know there is so much more to what makes a true Michigander: Cars, Tigers' games, shoveling your neighbors driveway, going to "the lake," hitting the links,... you get the idea.
Take it In
So, while we all enjoy shopping our favorite 'Up North' brands or grabbing a Detroit T-shirt when we head Downtown, we welcome you to take a minute and explore the entire mi State of Mind.
As the brand has grown from a napkin to a storefront to a statewide name with multiple locations, lines, craft drinks, and more, we simply feel blessed to call Michigan our...