It's Michigan:
To the core.
25% off
mi kids gear
25% off
This week only
The mi Catalog · By Region & Tier
Find your
fit.
From Downtown to Up North and everywhere in between, we have the gear to meet your game: Comfy classics, flexible fun, and top-notch quality await. Or slow things down with our brand new "MCHGN" line. But don't forget the mini Michiganders in your life!
Gear 01
Downtown
Everyday essentials, built in the city
Detroit · Grand Rapids · Lansing
Shop the vibe →
Gear 02
Leelanau Leisure
Elevated weekend, dune to deck
Leelanau · Sleeping Bear · Traverse Bay
Shop the vibe →
Gear 03
Superior
Top-shelf, premium comfort
Upper Peninsula · Pictured Rocks · Isle Royale
Shop the vibe →
Best Sellers · Hoodies & MCHGN · Last 90 Days
Top Sellers
Northern Michigan Pantry
Shop Cherry Republic
The Shoreline Coffee ClubNever Run
Never Run
Dry.
Freshly roasted in small batches and shipped to your cabin or kitchen on your cadence. Pause or cancel any time.
Loading roasts…
