Free Shipping at $75Excludes craft soda & root beer · Coffee included
Man and woman wearing teal and rose-pink MI hoodies on a sunny downtown street
Woman wearing a cream MCHGN hoodie with the MCHGN wordmark on the chest
grit. grand. great.

mi state of mind.
get into it.

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MCHGN

It's Michigan: To the core.

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The mi Catalog · By Region & Tier

Find your fit.

From Downtown to Up North and everywhere in between, we have the gear to meet your game: Comfy classics, flexible fun, and top-notch quality await. Or slow things down with our brand new "MCHGN" line. But don't forget the mini Michiganders in your life!

Downtown
Gear 01

Downtown

Everyday essentials, built in the city

Detroit · Grand Rapids · Lansing

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Leelanau Leisure
Gear 02

Leelanau Leisure

Elevated weekend, dune to deck

Leelanau · Sleeping Bear · Traverse Bay

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Superior
Gear 03

Superior

Top-shelf, premium comfort

Upper Peninsula · Pictured Rocks · Isle Royale

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mini michigander
For the Kids

mini michigander

Small-but-mighty Mitten goods

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MCHGN — Michigan to the core
MCHGN

It's Michigan: To the core.

Enter the drop →
The Shoreline Coffee Club

Never Run
Dry.

Freshly roasted in small batches and shipped to your cabin or kitchen on your cadence. Pause or cancel any time.

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mi State of Mind dark roast coffee bag and black 'mi' desk mug on a weathered dock at a misty Up North Michigan lake sunrise

Step Inside · 408 S Main, Rochester

Explore In-Store

The Sips.
01 / The Sips.

MI-made wines, hard cider, and craft soda

The Store.
02 / The Store.

Kids section, tasting bar, and a 25-ft long MI picture wall

The Seasons.
03 / The Seasons.

Window displays and fresh drops, refreshed all year long.

Best Sellers · All Channels

Top Sellers

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Northern Michigan Pantry

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